Jorge rodriguez gerada biography of rory
Through community interaction he started to compliment urban surfaces and materials with large-scale ephemeral portraits of anonymous locals in his Identity Series. He continues to experiment with urban materials and the idea of individual identity as his work evolves. What did you learn and carry forward from your Culture Jamming days? I think the idea of using what advertising does, which is location, size, something of the idea of the spectacular, to bring attention is something that works.
What are you working on at the moment?
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I am getting ready a body of work for a show that opens in the beginning of October in Paris at the Mathgoth gallery. I like to use as much of the architectural visual language from the place as possible. What is it that your really enjoy in the architecture and Urban materials? People who painted a wall when their baby was born, or when their mother in law was coming to visit.
Jorge Rodriguez-Gerada, artist.
So all those layers of moments of their happiness is sort of the base of each piece. What direction is your work now taking? I love experimenting; my whole idea of giving all the importance possible to the common person is a big thing for me. Will the Terrestrial be of a known person? And the piece is going to be called Wish. And what materials will you use?
The space is green..